Business Communication
in the service and experience industry
Maria Larsen-Zarechnova, Anna Hammershøy , Maria Kirstine Lovén
Forfattere:
Maria Larsen-Zarechnova, Anna Hammershøy , Maria Kirstine Lovén
Udgave
1
Udgivelsesdato
09. august 2018
ISBN iBog
9788741274232
ISBN trykt bog
9788741265346
Beskrivelse
Business Communication - in the service industry is a practical textbook about professional communication in service organisations.
Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.
The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.
The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.