Business Economics

Tilde Mathiasen Kornum, Lone Hansen , Torben Rosenkilde Jensen

Forfattere: Tilde Mathiasen Kornum, Lone Hansen, Torben Rosenkilde Jensen , Morten Dalbøge

This compendium is based on the Danish book Driftsøkonomi til salgs- og markedsføringsuddannelserne. It is intended to support international students taking the Business Economics exam as part of the Marketing Management program at a Danish Business Academy. It is not comprehensive. It introduces business economics theory through illustrative examples, combined with exercises and reflection questions.